Full-scope audio production, photography, concept and design for Tribe Friday's 2023 concept album "Hemma".

This cathartic, nostalgia-tinted, trauma dump of a record needed equally thoughtful visual pairings. We assisted in the conceptualization and production of both printed, digital and photographic material - aided by our deep involvement in the auditory production of the album.

The result is a record that stays true to it's core ideas throughout it's musical and visual presentation, with loads of easter eggs for fans to dissect. Listen here.