Artist For Action

Full-scale visual identity production incl. website build for Artist For Action, a US-based gun violence prevention nonprofit.

Artist For Action, a gun violence prevention coalition featuring artists like Billie Eilish & Sheryl Crow, tasked us with building an updated visual identity that felt urgent, human, and artist-led. Inspired by protest posters, grassroots organizing, and the energy of live performance, we created a layered system of expressive halftone imagery, handmade pastel color blocks, bold type, and graphic elements designed to amplify action.

From posters and merch to digital and event collateral, the identity system is built to flex across formats while staying instantly recognizable. We focused on clarity, accessibility, and creative empowerment—delivering a toolkit that helps the AFA team and its collaborators show up with consistency, emotion, and purpose across every platform.

Visit artistforaction.com