#MillionMammograms

We were tasked with creating a landing page with custom functionality for podcast host & cancer survivor Mindie K's new initiative #millionmammogramchallenge—a campaign to encourage more people to schedule potentially life-saving mammogram appointments.

The project included multiple technical challenges, like auto-generated personal invite pages ("Mammosas invitations"), a "currently at:" counter displaying the current number of mammograms scheduled through the site, and more. Bringing in external expertise on short notice, we were able to get the site up and running in less than a week. We worked closely with Mindie from sketch to final product, at all times catering to her aesthetic identity.

The final site has since been shown on national TV and events on Times Square. Thanks for the trust, Mindie!