Take Action x SXSW

Long-time partners Artist For Action and Give A Note Foundation needed short-notice production to aid in the marketing of their official SXSW 2023 fundraising events & panels. The theme was "Take Action on Gun Violence"—tackling the gun violence epidemic in America through the power of music.

At the core of the project was standing out in the very-well-crowded landscape of SXSW-ified Austin and even busier social media timelines. The client wanted a "non-traditional" approach to charity event design; favoring expressions of joy and celebration over traditional, muted designs.

With the clients' requests in mind, we produced multi-format print materials, social media assets, ad materials, and individual speaker- and artist templates. We also built an online RSVP-page to collect valuable visitor data for future communications.

Leading up to the event, we also created internal marketing materials that aided in sponsor acqusition—bringing on partners such as Audix, Amuse, Gibson and American Songwriter, and generating substantial revenue for the cause.

Apart from a rock-solid event ID, the project resulted in 3500+ attendees, thousands of site visitors, and 160+ million online impressions.