Way Out West

Live & event imagery for Gothenburg-based festival phenomenon Way Out West.

Together with partners, we delivered imagery and social media content for Way Out West's 2022 edition, making sure their one-of-a-kind lineup and vibe were documented for future endeavors. Over the course of three days, our photographer shot and delivered 15+ live sets, event sponsors, pop-ups, festival grounds and audiences.

The result was a set of future-proofed photos that have since been used in digital marketing and social media to tell the story of WOW and build for future editions.